“Really, in the last couple of years, we haven’t been able to fully focus on executing toward creators, so that’s what we’ll be doing,” says Sud, who before joining Vimeo in 2014 worked at Amazon and on Time Warner’s M&A team. In addition, the company is developing mobile-centric video publishing tools and planning to expand in international markets with localized services (more than 50% of Vimeo creators live outside the U.S.).Īnd it’s aiming to build a complete end-to-end video workflow system, starting from an initial idea through collaboration and editing to one-click publishing to social media. Vimeo is assembling a group called Creator Labs, an internal R&D incubator focused on emerging storytelling formats like augmented and virtual reality. “This is a professional-level live-streaming service for anyone who’s hosting professional events.” “We are not building a Facebook Live or YouTube Live,” Sud says. Those initiatives include the launch of a premium live-streaming video service by the end of 2017, which by far has been the No. The shift in strategy has let Vimeo redeploy the product and engineering personnel who had been working on the subscription service to other initiatives, Sud says. The client roster also includes media companies: Vimeo recently inked a deal with Lionsgate to help power two of the studio’s over-the-top services, Kevin Hart’s Laugh Out Loud and Tribeca Shortlist. ![]() Now that Vimeo has abandoned its SVOD ambitions, the company is returning full bore to its roots, with its sole mission being that of empowering creators to produce, distribute and make money from their videos. “And now, with not just Amazon, HBO, Hulu and Netflix but also Facebook and Apple and others, those stakes have gone from millions to billions.” “When we set out to do several years ago, it was a little bit different - at the time, you could spend millions on a compelling service that was going to solve a problem for consumers,” Sud says.
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